European Conferences United was established in 2002 at the initiative of various European stakeholders prior to the accession of the new member states to the European Union in May 2004.

The company was created to achieve several objectives that contribute to the healthy growth and development of several of the new Member States;

  • Enhancing the skills base of top-level professionals who in turn contribute to the creation of decent and value-adding jobs
  • Attracting high-quality foreign investments that facilitate the transfer of technology, knowledge and know-how
  • Boosting competitiveness of domestic firms and enabling their access to other markets

While the previous objectives remained valid during the years a new objective has been added;

  • Encouraging companies to operate in a socially and environmentally responsible manner

Our Mission:

"Our mission is to create a better and healthier environment for everyone, including consumers and professionals, by partnering with businesses, (local) governments, and NGOs. We aim to achieve common goals, such as social responsibility and economic growth, by connecting people and supporting the growth of businesses and careers. Our commitment to this mission drives us to use our strengths and resources to make a positive impact on people's lives."

Casper Haring CEO European Conferences United


 As we reflect on our journey of the past 21 years with pride and gratitude, we remain dedicated to embracing new challenges such as supply chain disruptions, emerging cross-border trade trends, cyber threats, and material access difficulties.

By working collaboratively and sharing knowledge, we can identify innovative and sustainable solutions. Our commitment to promoting the sharing of know-how among innovative companies within our markets sets an example for the rest of the world. We recognize that digitization, eCommerce, and sustainability will continue to drive innovation and we are determined to stay ahead of the curve. Our mission to connect people and drive growth fuels us, and we look forward to building strong relationships with our partners and the professionals attending our premier events in the CEE region. Together, we will emerge stronger and create a better future through sustainable practices and collaborative solutions.

Join us on this exciting journey towards innovation and growth by attending our Retail Summits in Poland and Romania, engaging in our dinners2connect initiative across multiple countries, and participating in our Flamebond initiative, along with many other initiatives that we have in store. Don't miss this opportunity to join us on this journey towards a brighter future!


Casper Haring CEO European Conferences United

Michael Samuel CCO European Conferences United

Being People Centric is key to everything in business

We firmly believe that the customer is at the center of modern business, and to support the development of numerous industries in Poland and abroad, we have launched several initiatives. Moreover, we have come to recognize that an organization's most valuable asset is its employees.

Aiming for continuous improvement of business ecosystems
Our belief is that companies should prioritize the ongoing enhancement of the quality of life and satisfaction for both their consumers and employees in their business development. The goal should be to provide a high level of comfort and well-being to both these groups.

Encouraging development and learning of those who can make a difference

One of the crucial components of the growth strategy is the constant adaptation to rapidly changing trends and customer expectations. This requires managers to recognize that their professional journey is a continuous process of development and learning.

Facilitating the exchange of knowledge and experiences

Therefore, our mission at ECU focuses on “connecting people to grow”. We facilitate the sharing of knowledge and experiences to connect people and fuel the growth of organizations and their people, resulting in a brighter future for customers and employees.

For more information about us; Please contact

Program & Speakers

Partners & Sponsoring